"1. New media is breaking down traditional big media, giving voice to millions of individuals and unleashing new talent and creativity. Related to this, viral video and new media channels such as blogs offer businesses a radical new way to bring their messages to the market, changing distribution just as profoundly as the Internet redefined the brochure."
The most notable example of this is the growth of YouTube videos. One can find almost anything you want on YouTube - someone will have made a video about it. If you want help on how to solve a particular puzzle in a video game, such as Assassin's Creed, you can find a video that will walk you through the solution. If you want to see the latest trailer of a new movie, go to YouTube. If you need to get some training in project management on a particular topic, YouTube has it. An it is all free.
But, this disruptive technology only became available as the trends of personal video composing and the Internet used as a publication media joined to make this new media what it has become.
My point is that disruptions occur when trends intersect, allowing a new development that could not occur by itself.
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