Social Media for Corporate Use now has tools

Item 3 from the CSC 2008 predictions is the following:

"3. Social power is enabling businesses to solve problems faster and more effectively using corporate social networks to find people and expertise quickly."

 Social media today is both good and bad for those that use it.  For small businesses in the retail business, a recent post (6 Sep 2012) in Social Media Today (http://socialmediatoday.com/ariherzog/820046/90-percent-small-business-use-social-media} indicates that 90% use social media to reach customers.  

But the use of social media by businesses to conduct business has greater dangers in the open environments that most social media present themselves.  LinkedIn allows a company to control group access so that a company can limit access to employees only. But for other social media this is not always possible.

A new company just started up in MA called Scrambls.  Scrambles encrypts data in the corporate network before it leaves the network to move to the social media.  Only those individuals invited to see the tweets, dropbox files, Facebook postings, etc., can unencrypt the postings.  This tool gives corporations a means for their employees to collaborate via social media sites.

This concept will gain wider consensus as more corporations move to the cloud.