Wednesday, January 16, 2013

Top 7 Disruptive Personal Media Trends for 2013

Innovation Labs published their analysis of the top personal media trends that they believe will be disruptive to business in 2013.  They list the following:

1. Responsive web design is becoming a strategic must-have
2. Mobile data encryption: growing exponentially in importance
3. Mobile video is fast becoming mass consumer phenomenon
4. Every organisation will need a UX Designer
5. The ‘Internet of Things’ is merging the digital world with the physical world
6. Mobility is the top priority as a driver of transformational change for CEOs
7. iOS and Android continue to dominate in a fast moving ecosystem, with app stability becoming a major issue

Individually I don't think many of these are or will be disruptive.  Taken as a whole as characteristics of mobility they play a role in the disruptive innovation of mobility.  People do not want to be tied to any one place to do their work, enjoy their entertainment, or connect to their friends.  Any business must address the issue of how they deliver the services and products in a mobile society, and this will change many things.

Examples of how things are already impacted are reports you see in the news about Best Buy being a showroom for on-line ordering - but not necessarily from Best Buy.  Mobility has also changed the delivery business since what you order on-line from your mobile phone has to be delivered.  Stores like Walmart are offering instant pickup of orders placed on-line, or even delivered to your home.  All these are disruptive changes in the market place.

But, I think the Internet of Things (IoT) is probably the most disruptive of all, and we are just now beginning to see the effects.

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